our team.
Kristine Potter, Founder.
After 10 years in the fashion industry leading marketing for a premier FORTUNE 500 brand, I joined US Airways Vacations as VP & GM, where I pulled the brand from year-over-year losses to millions in net revenue. I then joined the Apple Leisure Group (ALG) as VP, Marketing and eCommerce, where I led branding, integrated marketing (with a keen focus on digital and B2C customer acquisition), eCommerce product, user experience, analytics, CRM, and strategic partnership disciplines for multiple brands.
As a member of ALG’s executive leadership team, I most recently served as Corporate VP, Marketing Strategy and Partnerships. In preparation for M&A, I focused on cross-brand alignment & collaboration; including developing a consistent data-driven cadence and creating efficiencies such as consolidating 3rd party agencies and marketing technology tools. In this role, I also served on the technology steering committee and led multiple integration teams.